In 2011, I was barely a senior account executive on the brand marketing team at a fancy public relations agency when I quit to start a PR business.
I wasn’t unhappy.
But I wasn’t excited about going to work in the morning, either.
Plus, I’ve never been especially good at faking my feelings.
The previous year, I had met a group of solo PR practitioners and I couldn’t stop thinking about the passion they had for their clients.
I liked the lifestyle flexibility that self-employment offered and the creativity they put forth in their work every day.
After resigning from my job (mid-December), by the time I turned 27, on January 10, I launched my PR business and had two clients lined up.
I also had a part-time job to fall back on in case the whole PR thing didn’t work out as planned.
(Spoiler alert: I’m not currently waiting tables, so it worked out.)
I did make some pretty significant mistakes along the way.
In case you’re considering launching your own PR business, here are three things I wish I knew before I started
When you start your own PR agency, you must decide what to call it.
Your organization’s name is your first opportunity to make a strong impression on prospective clients, customers and business partners.
Here are a few name-choosing tips
There are hundreds upon hundreds of things that people do to make their brands memorable. And, no, I'm not talking about the Kardashians here.
Businesses and marketers are constantly clamoring for new ways to make their brands stand out—from PR to advertising to blogging to new social media such as Snapchat and Facebook Live.
As marketers, we want to be on the cutting edge of all things related to branding; yet, most of us use the same domain name we've been hauling around since we purchased it back when AOL disks were used to dial up the Internet.
If you want to help people find and remember your brand online, you need a digital identity that stands out from the crowd. With hundreds of new domain names, such as dot-marketing (.marketing), dot-agency (.agency), and dot-media (.media) now available, we can use them to tell the world who we are and what business we're in.
Did Saturday Night Live predict the future of the internet in 1999? Some might say they did, in a spoof commercial where Chris Parnell expresses the level of trust he places in “Dillon/Edwards,” a fictitious investment firm forced to use a ridiculous domain name because it waited too long to get on the Internet. That domain name? “Clown Penis Dot Fart.”
Why was this skit so funny? Because clownpenis.fart is a terrible domain name for an investment company (and for most companies). SNL tapped into something quite serious with its parody advertisement: Domain names matter. But what’s especially cutting-edge about the SNL skit is the use of the domain extension “dot-fart”—and not just for its comedic value. SNL, whether they intended it or not, predicted a transformation that is taking place on the internet right now dubbed the not-com revolution.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.