The world of communications, public relations and digital marketing is constantly changing. The trends and tactics that are working right now might not even exist six months from now (does anyone even remember Vine? Periscope?
(Yeah, I didn't think so).
There are also some tactics, that, despite growing staler and staler every year, have stuck around. Here are several things that I think us communications professionals should immediately embargo..
Recently, I chatted with Lara Wellman of The Biz Studio to talk about alternatives to the traditional dot-com naming conventions.
As you've read here before, many companies are moving away or adding to their dot com domain name, but there is a lot to think about when it comes to buying personalized and other alternative domain extensions.
Click here to listen to the full podcast about new domain name extensions and more great content from Lara.
One of the most frequently asked questions about the hundreds of new and differentiated domain name extensions (eg., samplename.life, samplename.world, etc.) that have recently launched to the public is: “what if I already have a website domain that I like?”
The expanding Internet namespace has opened up a world of branding opportunities for businesses in every niche market, from fly fishing (www.Wyoming.fish) to data distribution (www.data.world).
That doesn’t mean every business should drop whatever it’s doing to change the name of its website.
While some businesses, brands, and individuals are creating great website names for their primary businesses (Upshot’s www.upshot.agency, Purina’s www.beneful.dog and Amazon’s www.aws.training), other businesses are using new domain name extensions in their marketing.
Whether you specialise in brand strategy, web design or development, social media, marketing or public relations, there are some creative uses for new domain name extensions that reach beyond the URL of your client’s home page.
Yes, there are lots of great extensions for marketers to use on their own websites: .agency, .digital, .group, .marketing and .media, to name a few but think of the benefits to being the first to tell your clients about the latest Internet trend.
Presenting new domain name choices helps you show your clients that you’re creative and staying ahead of digital trends. This, in turn, can increase the reach of their marketing campaigns and lead gen efforts, resulting in great word of mouth for you.
When I was a senior in college, I was obsessed with finding a job. I combed the now-archaic alumni database. I networked. I sent emails. I made follow-up phone calls. I attended networking events with a paper resume in hand and a black leather portfolio case in my bag at all times.
Luckily, it’s easier now. That is because everything–and I mean everything–is online.
I haven’t carried a physical portfolio since 2010 and even then, it probably looked like the modern day version of a flip phone.
I didn’t even bring a paper copy of my resume to my interview for my current job because I had it locked and loaded on my iPad.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.