The 'Not-Com' Branding Trend: Businesses And Pop Stars Suddenly Have More Domain-Name Choices

​Forbes contributor Larry Myler highlights the branding benefits of not-com domain names for companies small and large. Read on here or below. 

Every business is born with a unique mission and every entrepreneur has a personal goal. As start-ups are created, one of the first key steps, and greatest challenges, is choosing a name that conveys the business’ purpose.

With that comes another key step: choosing the corresponding domain name for your company’s website. When I founded my last six startups, there were limited choices in domain name endings, the most common being ‘dot-com.’ In fact, the conventional wisdom was that you had to use ‘dot-com’ because it had more cachet and was easier to find.

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