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If I had a dollar for every time I heard something along the lines of “PR is a marathon, not a sprint” I could probably retire tomorrow. When you’re seeking earned media, which tends to carry more weight than paid media (think about it: what part of a magazine do you pay more attention to, the ads or the content that editors write?) building genuine relationships with influencers and experts can help increase your company’s brand awareness and create conversions. It takes time, but can have a bigger return on your dollar in the long run
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Social media and the mainstream press might embrace different agendas, but there is one thing the two mediums have in common, besides a goal to inform and entertain. Like traditional media that have historically relied heavily on advertising dollars for generate income, bloggers are becoming increasingly entrepreneurial and actively court brands to advertise on their blogs or to submit products “for review.”
There is one problem: when bloggers became mainstream, many initially wanted to be treated like journalists. They wanted to receive the same content, the same information and ultimately, the same professional respect that public relations reps and marketers give to the likes of the editors at the New York Times. This is all great, but now, things are different |
MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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