Strategies that Rock the Twittersphere

Many people know that using social networks like Twitter and Facebook can help you grow your business and develop relationships with existing and potential clients, customers and associates. However, it is important to outline a social media marketing strategy that will help you use these tools effectively. Recently, Buddy Media took a look at tweets from the top 320 brands on Twitter to determine what strategies work the best when it comes to building a Twitter following for a company or business.
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They examined three primary factors:

• Reply Rate: number of replies as a percentage of followers.
• Re-Tweet Rate: number of re-tweets as a percentage of followers (including manual re-tweets)
• Engagement Rate: a combination of the replies and re-tweets in the number of followers.

Though some of the findings were logical and intuitive, some of the findings were more surprising. Here are a few that you might not already be doing

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