MARIS CALLAHAN
  • Home
  • About
  • Blog
  • Work Together
  • In Good Taste
  • Contact

4 Tips for Sharing Content Under the 80/20 Rule

11/1/2017

2 Comments

 
Picture
Have you heard the cardinal rule of social media?

The 80/20 Rule states that “80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.”

Whether you want to start using social media or evolve your social media use, the 80/20 rule is a standard best practice online – it means that 80% of what you share is content aggregated from bloggers, journalists, podcasters and writers whose content you like and agree with.

Then, the other 20% can be self-promotional: photos and links to your website, products, press clips, blog posts, awards, honors, profiles of you and your team members and more.

Social sharing is a great way to be a good social media citizen: when you are generous with sharing other people’s content, they will want to share yours because you are so giving through your social networks. Just remember to use proper attribution and tag the person whose content you’re sharing!

Here are a few ways to find fresh content to post to your social networks

Read More
2 Comments

    Musings

    Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.  

    Archives

    February 2018
    January 2018
    December 2017
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    June 2016
    May 2016
    February 2016
    August 2015
    November 2014
    July 2014
    June 2014
    March 2014
    October 2013
    August 2013
    July 2013
    June 2013
    April 2013
    January 2013
    December 2012
    October 2012
    September 2012
    August 2012
    November 2011
    October 2011

    Categories

    All
    Blogging
    Content Marketing
    Marketing
    Public Relations
    Small Business
    Social Media

    RSS Feed

  • Home
  • About
  • Blog
  • Work Together
  • In Good Taste
  • Contact