Have you heard the cardinal rule of social media?
The 80/20 Rule states that “80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.”
Whether you want to start using social media or evolve your social media use, the 80/20 rule is a standard best practice online – it means that 80% of what you share is content aggregated from bloggers, journalists, podcasters and writers whose content you like and agree with.
Then, the other 20% can be self-promotional: photos and links to your website, products, press clips, blog posts, awards, honors, profiles of you and your team members and more.
Social sharing is a great way to be a good social media citizen: when you are generous with sharing other people’s content, they will want to share yours because you are so giving through your social networks. Just remember to use proper attribution and tag the person whose content you’re sharing!
Here are a few ways to find fresh content to post to your social networks
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.